Who are we?
We provide innovative ERP software solutions that help organisations manage cost, empower people, prioritise safety and drive positive change. Our leaders have over 50 years of collective commercial experience, so we understand the challenges organisations face and the importance of having intuitive, relevant and secure access to leading solutions to overcome them. We achieve and celebrate success.
Our purpose
To create innovative SaaS ERP products, that are trusted, valued and help our clients achieve their goals.
Our values
Teamwork
We work as a team, for each other and our customers.
Integrity
We do the right thing, even when it’s the hard thing.
Achievement
Our customers success is directly linked to the achievement of our strategic goals
Our leadership team
Joe Collins
CEO and Executive Chairman
Joe Collins is the interim CEO and Executive Chairman at achieve-ERP. His success is widely recognised by businesses worldwide, having built a highly regarded international software company with offices across several continents. Joe is well known globally for his work in the GRC SaaS space, as the founder and driver of Camms. He grew the company from a small office in Adelaide to a major global competitor. After the sale of Camms, Joe has actively provided mentoring and advice to aspiring CEOs. Joe is focusing his time and investment on supporting achieve ERP to become a global company operating in the ERP space. Joe will be supporting the board in appointing a new CEO in the coming months.
Adam Westbrook
CEO and Executive Chairman
A Sales leader with 30 years' experience in spearheading regional expansion and cultivating new business opportunities within the ERP market. Leveraging leadership skills honed over recent years, I focus on aligning strategies with market trends and client needs to ensure our organisation's growth and customer success. Adam’s dedication to customer success and business expansion across the UK and globally is pivotal to achieving exceptional results. By integrating New Business and Account Management expertise, he continuously contributes to the development of targeted marketing activities and partnerships that resonate with core messaging and foster positive business outcomes.
Angie Wood
Executive leader
Angie is a global digital marketing leader with 25 years of experience gained from diverse sectors both in the UK and Australia. Angie’s B2B experience with leading energy and financial services groups has galvanised her strategic leadership, planning, and stakeholder engagement expertise. She continuously strives to optimise the quality of enterprise-wide marketing deliverables and leverage Martech efficiencies. Working with cross-cultural and diverse teams and building cohesive collaboration is a key strength that she brings to helping achieve-ERP to become a global ERP Saas cloud solution.
Omar Fareed
Executive leader
Omar Fareed, Founder and CEO of One Envoy Group, is an experienced entrepreneur with a strong record in business leadership, strategic partnerships, and organisational growth. With over 20 years of global experience, he has driven success across multiple industries. Omar’s expertise in IT, recruitment, and consultancy has fostered long-term relationships with major companies like Microsoft, Cisco, and HP. In addition to these ventures, he is now committed to driving achieve-ERP towards becoming a global ERP Saas cloud solution.
Alexander Kerr-Grant
Executive leader
Alex is a dynamic leader with extensive experience in global sales and technology management spanning over 20 years. With a strong background in driving business growth, Alex excels at building and leading high-performing operational and sales teams that deliver innovative technology solutions. Her strategic vision and expertise in solving business challenges enable customers to achieve their organisational goals.
Asmeer Ajurdeen
Executive leader
Alex is a dynamic leader with extensive experience in global sales and technology management spanning over 20 years. With a strong background in driving business growth, Alex excels at building and leading high-performing operational and sales teams that deliver innovative technology solutions. Her strategic vision and expertise in solving business challenges enable customers to achieve their organisational goals.
Our leadership team
Joe Collins
Interim-CEO and Executive Chairman
Read Bio
Joe Collins is the interim CEO and Executive Chairman at achieve-ERP. His success is widely recognised by businesses worldwide, having built a highly regarded international software company with offices across several continents. Joe is well known globally for his work in the GRC SaaS space, as the founder and driver of Camms. He grew the company from a small office in Adelaide to a major global competitor. After the sale of Camms, Joe has actively provided mentoring and advice to aspiring CEOs. Joe is focusing his time and investment on supporting achieve ERP to become a global company operating in the ERP space. Joe will be supporting the board in appointing a new CEO in the coming months.
Omer Fareed
Board Director
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Omer Fareed, Founder and CEO of One Envoy Group, is an experienced entrepreneur with a strong record in business leadership, strategic partnerships, and organisational growth. With over 20 years of global experience, he has driven success across multiple industries. Omar’s expertise in IT, recruitment, and consultancy has fostered long-term relationships with major companies like Microsoft, Cisco, and HP. In addition to these ventures, he is now committed to driving achieve-ERP towards becoming a global ERP Saas cloud solution.
Alex Kerr-Grant
Chief Operating Officer
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Alex is a dynamic leader with extensive experience in global sales and technology management spanning over 20 years. With a strong background in driving business growth, Alex excels at building and leading high-performing operational and sales teams that deliver innovative technology solutions. Her strategic vision and expertise in solving business challenges enable customers to achieve their organisational goals.
Adam Westbrook
VP Sales - Middle East
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Adam is a sales leader with 30 years of experience in spearheading regional expansion and cultivating new business opportunities within the ERP market. Leveraging leadership skills honed over recent years, he focuses on aligning strategies with market trends and client needs to ensure the organisation’s growth and customer success.
Adam’s dedication to customer success and business expansion across the UK and globally is pivotal to achieving exceptional results. By integrating New Business and Account Management expertise, he continuously contributes to the development of targeted marketing activities and partnerships that resonate with core messaging and foster positive business outcomes.
Asmeer Ajurdeen
Chief Technology Officer
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With over 17 years of experience in the technology sector, Asmeer Ajurdeen is a highly accomplished Chief Technology Officer specialising in ERP systems, enterprise architecture, and digital transformation. He has led numerous large-scale global projects, collaborating with enterprise groups across various industries to design and implement tailored ERP solutions that enhance business performance and efficiency.
Throughout his career, Asmeer has been instrumental in leading full-stack ERP technology implementations, from architecture and design to execution and post-deployment optimisation. Asmeer has a deep understanding of integrating complex systems, ensuring seamless cross-departmental workflows, and delivering scalable, future-ready solutions. With a proven track record of working with multi-disciplinary teams and managing cross-functional technology strategies, Asmeer excels at aligning technological innovations with business goals.
In addition to his ERP expertise, Asmeer brings extensive knowledge of cloud technologies, data integration, and modern software development methodologies, making him an influential technology leader who drives transformative growth and operational excellence.
Angie Wood
Global Digital Marketing Manager
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Angie is a global digital marketing leader with 25 years of experience gained from diverse sectors both in the UK and Australia. Angie’s B2B experience with leading energy and financial services groups has galvanised her strategic leadership, planning, and stakeholder engagement expertise.
She continuously strives to optimise the quality of enterprise-wide marketing deliverables and leverage Martech efficiencies. Working with cross-cultural and diverse teams and building cohesive collaboration is a key strength that she brings to helping achieve ERP become a global cloud-based ERP SaaS solution.